Big data is a term which was associated with multiple meanings in the recent years. In general, this is a technological trend of increasing importance, enveloping the gathering of data flows (mostly personal) in various formats (video, photos, text, etc.) and having diverse origin for the purpose of a more objective view on certain phenomena and improvement of the process of decision making. In the basic of the concept stands the fact that almost everything we do in our daily lives, leaves digital footprint - listening to music, shopping, working, social interaction, even driving.
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Imagine your refrigerator ordering eggs and milk when you have completely forgotten you would be having guests and would need to bake a cake. Or your washing machine taking care of detergent supply on its own. Or your self-driving car charging itself when low on battery and handling the whole process of (self)-maintenance, so that you never ever have to worry about this again, and with your data and private life completely protected. Science fiction? Yes and no.